The original Rain brand was in need of a refresh. Our brief was to redefine the entire experience to capture a younger audience in a new location. Part of the strategy for the spa and salon interior design was to create a space that could be easily marketed on social media. The new brand identity, aptly named Reign (suited for all queens) is bold and edgy. Complete with a beverage bar, lounge and lash bar the new look picked up jewel tones and luxe materials. A distinctive crowning nail display showcases an array of products and becomes center stage to the central zone. LED crowns and empowering artwork creates a space where every woman feels comfortable to express herself.