The Moroccan Amazigh culture is the inspiration behind the leading natural skincare brand Izil, founded by Mouna Abassy. Focusing on her heritage and a country which is as diverse geographically as it is ethnically, the brand has quickly become a leader in the region for Moroccan products both online and within their latest flagship boutique in Dubai Mall. The crux of the interior concept and retail planning was formulated on the studies and deconstruction of the Amazigh alphabet. The volume of space was crafted to feel cavernous to replicate the intimate, earthy dwellings that this tribe inhabits whilst the tadelakt plaster on the walls and floors brought an earthy, textural yet light quality to the overall experience.
The design features an organic shaped central basin area where customers are invited to trial products. A customization area showcases oils and herbs where raw ingredients are showcased and personalized bespoke product configurations are created. Faux windows and custom lighting techniques were used to emulate rays of sunlight, casting a natural glow throughout the space. With a fully curved ceiling, lighting and MEP works were carefully studied to seamlessly integrate into the design.