Wrapped in sweet sorbet colours and luxe velvet textures, Bellacure’s design palette is inspired by a 1970’s California vibe meets Portofino – 2 global locations that deeply resonate with the brand’s Founder in terms of the ultimate escape. We were asked to integrate and embrace the brand’s already established, strong feminine identity in a new location, Sheikha Fatima Park - Abu Dhabi, whilst emphasizing the bliss and glamour of a positive beauty and wellness experience. We also enhanced the salon’s efficiency in terms of equipment used and maximized client spaces via strategic space planning techniques. The brief – be colourful, bright, inviting, empowering yet commercially driven! This new location is a multi-sensory experience that includes all the components needed for an effective beauty lounge, cafe and retail experience.