THE LOFT

We were asked to analyse the brand and refresh, revamp, and redesign ‘The Loft’ to truly make the U.A.E feel the early morning rush experience of New York City. Black, white, and neon – an entirely new Loft experience gives the women (and men) of the U.A.E that city-style salon experience: high pace, high life, high-quality personal care. Designing the space to allow multiple services to be performed simultaneously means customers can get more done in less time. Customers have raved about how convenient the new design is and its fresh departure from a world of pink.