RAYNE

For Rayne, a secondment agency focused on building meaningful consultant-client relationships, we designed a brand identity that speaks to its core values of innovation, integrity, and collaboration. The carefully chosen colour palette weaves these values seamlessly into the brand’s messaging, while a subtle yin-yang-inspired line symbolises the balance at the heart of its work-life harmony approach. Seesaw-inspired design elements reflect the delicate equilibrium between consultants and clients, bringing a futuristic and professional edge. Rayne’s brand combines expertise, compassion, and care, offering a forward-thinking, holistic experience.