RACING UNLEASHED

Challenged with creating an all-encompassing entertainment destination within a 4,000 sq.m. space, we embarked on a partnership with Racing Unleashed. Through strategic collaboration and a profound infusion of hospitality elements, we aimed to elevate the brand around the core offering of hyper-realistic, futuristic F1 racing simulators, revolutionising entertainment through automotive-themed immersion. To execute such an invigorating concept, the offering had to stand out in every element of the design and offer award-winning food and beverage experiences for both unlicensed and licensed areas.