ON RUNNING

On Running's MENA flagship concept is an immersive experience that begins the moment guests walk through the angled biosand portal. The store features sensory “loom” areas, the Engadin rock enclosed in glass and sand as an homage to the brand’s Swiss roots, and a walking ghaf tree suspended mid-air to symbolise its connection to the Middle East. Two curved displays mimic the shifting sands of the desert, while the perimeter walls are clad in 3D-extruded datecrete panels forming sand-like waves.