IFRANE, MOROCCO
INDEX AWARDS 2021, Concept - Finalist
MOROX redefines Moroccan hospitality in Ifrane, Morocco, with a futuristic boutique hotel that seamlessly blends technology and nature. Nestled in an Alpine-styled town, the hotel offers a hyper-biophilic experience, reconnecting urbanites with nature’s serenity. The lobby honours Ifrane’s cave-dwelling history, while corridors feature custom wallpaper by Moroccan artist Noureddine Daifallah. The rooftop spa provides a rejuvenating atmosphere with meditation pods and stargazing opportunities, challenging traditional Moroccan aesthetics and inviting visitors on a surreal journey of wellness and discovery.