MAUZAN

DUBAI MALL, UNITED ARAB EMIRATES

ABU DHABI, UNITED ARAB EMIRATES

RIYADH, KINGDOM OF SAUDI ARABIA

CID MENA AWARDS 2024, Retail - Highly Commended

DESIGN MIDDLE EAST AWARDS 2019, Retail - Highly Commended

Mauzan - Dubai, Abu Dhabi, Riyadh - Front entrance of the retail location with perfumery on the side and clothing at the back
Mauzan - Dubai, Abu Dhabi, Riyadh - Clothing hangers designed by Brand Creative to imitate the flow of the dunes
Mauzan Logo - Dubai, Abu Dhabi, Riyadh

Founded in 1990 by Rafia Helal Bin Drai, Mauzan is an Emirati fashion house celebrated for its contemporary abayas, sheilas, and fragrances. Rooted in tradition yet focused on modern elegance, the brand aims to empower the modern Arab woman by blending sophisticated modesty with inner confidence. Mauzan’s rich cultural heritage is reflected in its design philosophy, which celebrates Bedouin roots while appealing to a younger, dynamic audience.

Mauzan - Dubai, Abu Dhabi, Riyadh - Moodboard used by Brand Creative to develop the Mauzan design
Mauzan - Dubai, Abu Dhabi, Riyadh - Quote saying "Modern elegance meets middle eastern heritage"
Mauzan - Dubai, Abu Dhabi, Riyadh - Luxurious shopfront of Mauzan with the logo appearing at the top
Mauzan - Dubai, Abu Dhabi, Riyadh - Entrance perfumery section with Mauzan specific scents and shelf designs
Mauzan - Dubai, Abu Dhabi, Riyadh - Colourful fabric selection area inside the retail location with large mirrors and bright lighting
Mauzan - Dubai, Abu Dhabi, Riyadh - Editorial design of all the smaller elements inside the retail location with unique clothing hanger designs and material palette boards
Mauzan - Dubai, Abu Dhabi, Riyadh - Central area inside the retail location with central seating surrounded by the the fabric selections
Mauzan - Dubai, Abu Dhabi, Riyadh - Perfumery section with interior design drawings
Mauzan - Dubai, Abu Dhabi, Riyadh - Dressing area with bright lighting in the retail section