IZIL

DUBAI MALL, UNITED ARAB EMIRATES

DESIGN MIDDLE EAST AWARDS 2021, Retail - Winner

IDENTITY AWARDS 2021, Retail - Highly Commended

CID MENA AWARDS 2021, Retail - Highly Commended

Izil - Dubai Mall, United Arab Emirates - Shopfront of the interior location designed by Brand Creative to resemble the Moroccan caves and natural bright beauty of the region
Izil - Dubai Mall, United Arab Emirates - Custom designed sink and custom product making section in the centre of the retail location with unique product displays around it in bright curved wall designs
Izil - Dubai Mall, United Arab Emirates - Quote saying "Moroccan tradition meets modern tranquility"

Izil is a soulful tribute to Morocco’s nomadic heritage, blending traditional elements with a modern, earthy aesthetic. The design draws inspiration from the deconstructed Amazigh alphabet, enveloped in Tadelakt plaster throughout. Rich cedar wood and baked clay Zellige tiles further enhance the natural palette, creating a serene, grounding atmosphere. The use of these timeless materials ensures a calming, immersive experience that invites guests to connect with the essence of Moroccan craftsmanship and tradition.

Izil - Dubai Mall, United Arab Emirates - Custom designed sink and custom product making section in the centre of the retail location with unique product displays around it in bright curved wall designs
Izil - Dubai Mall, United Arab Emirates - Treatment area in the location with beautiful seating, moroccan inspired pillow patterns, and interior elements representing Moroccan culture
Izil - Dubai Mall, United Arab Emirates - Treatment area in the location with beautiful seating, moroccan inspired pillow patterns, and interior elements representing Moroccan culture