GO SPORT

The Go Sport flagship store at Mall of the Emirates redefines customer engagement with a futuristic, technology-driven design. The space features sustainably sourced wood, concrete, glass, and irregular-shaped slats, alongside custom graffiti and dynamic display areas. Service stations, gait analysis zones, customisation areas, sport demo hotspots, and “lift-off” retail technology are positioned throughout to create an immersive experience of movement, energy, and dynamic fitness.