DUBAI, UNITED ARAB EMIRATES
We were approached to develop a Pan-Asian restaurant concept aimed at a youthful audience, blending value for money with a memorable experience. The concept offers a bright, vibrant, and unapologetically authentic Asian street food environment, serving tasty quick dishes while creating a space where guests can customise experiences at their table and on screens. Every detail has been designed to immerse visitors in a unique journey, creating a brand that centres on both the experience and the food.