ESSO

Our goal was to create a friendly, minimalist, and interactive coffee brand rooted in the science of brewing and a lab-inspired aesthetic. Drawing inspiration from the coffee bean itself, we used its iconic shape to craft the logo and patterns. Secondary icons reflect the brand’s tagline - Roast, Grind, Dose, and Drink - bringing the essence of coffee to life. We designed custom takeaway cups to hold freshly roasted coffee beans and feature uplifting tear-away messages, adding a personal touch to every coffee experience.