CULT FITNESS

Cult Fitness, the top class-based fitness company in India with 50–70 branches, focuses on creating a healthy community and loyal clients. Our project involved creating a consistent international identity for the U.A.E. that can be franchised globally, with specific colours, elements, and planning that reflect the brand’s vision and values. We designed a cohesive and consistent kit of graphic elements that appeal to clients while maintaining their position as a leading, credible fitness brand. Through a collaborative process, we also created a new visual identity that reflects the brand’s character and enables them to expand their reach and impact on a global scale.