CHARMELLE

DUBAI, UNITED ARAB EMIRATES

CID MENA AWARDS 2021, Lighting - Finalist

INDEX AWARDS 2021, Lighting - Finalist

We carefully curated the space in line with the brand identity to feel edgy, artsy, and surreal, creating shock value as you enter. Each area is punctuated with artistic lighting and experiences heightened through different lighting techniques. Inspired to create events that would leave a lasting impression on customers, colourful glow-in-the-dark artwork, a bathroom "party" button, and custom mixed-media walls immerse guests in a dynamic, whimsical and unexpected space.