BELLACURE

We embraced the brand’s already established strong feminine identity for the new Sheikha Fatima Park location while emphasising a unique twist on Portofino meets Miami – colourful, bright and inviting. The development of a multisensory experience that includes all the components needed for an effective beauty lounge with an honest aim to elevate women is the key to this salon’s success. Included is the comfortable lobby with retail concept displays, a communal mani/pedi area, and an integrated café and terrace complementing the atmosphere and transformative experience of every guest.