THE RED SEA, KINGDOM OF SAUDI ARABIA
DESIGN MIDDLE EAST KSA AWARDS 2025, Retail - Finalist
We worked with Gebr. Heinemann to create a memorable, experiential, and engaging retail journey across four decks of this premium cruise liner. Each area celebrates the global strengths of the brands while being housed in spaces that respect local style and shopping habits. From a kids’ aquatic theme to a luxurious VIP personal shopping experience complete with holograms, every space was carefully designed to infuse luxury while keeping ship design constraints top of mind.