PRESS & AWARDS

Retail Therapy - Gulf Construction Features Scorpion & Mauzan

November 19, 2019

Gulf Construction recently featured our latest retail designs, Scorpion and Mauzan, in a feature called 'retail therapy' .

Scorpion is a home-grown specialty tobacco brand honouring the traditional practice of dokha and shisha.  The brand stocks shisha pipes and mouth pieces that can be likened to jewellery.  The brief was to create a space that would bring the edgy, bold brand to life as well as elevate the perception of the local smoking centre to one of experience and memories.   

Middle Eastern culture and aesthetics are historically as emotive as they are extravagant. Mauzan meets somewhere in the middle of traditional luxury and modern minimalism. 

The boundaries were pushed with thoughtful design details that would evolve the identity into it’s new direction. Tailored to mirror the characteristic elegance of the traditional Khaleeji Dance, where young women dance rhythmically in circles during celebrations, the boutique pays homage to the cherished Emirati values of elegance and modesty.

 

Experience is king, which is why we aim to curate retail ambiances that are skillfully tailored to create particular memorable experiences for our clientele and their customers.

Click here to read the full article.

 

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