FITNESS RETAIL GRAPHICS • GO SPORT

Go Sport has built a reputation for being the region’s trusted sports retail destination that delivers on the promise of great customer service, product availability and partnerships with the world’s best brands. We were asked to re-create the brand’s experience zones such as customisation, bike services, women’s, outdoors and team sports. Graphic design elements are incorporated throughout the interior, enhancing customer engagement with bold motivational quotes and imagery that promote a positive and healthy lifestyle. We designed custom applications to compliment each zone, coming up with eyecatching interfaces that encourage interaction.

BRAND CREATION

Brand Strategy
Graphic Design
Interior Design

CORPORATE IDENTITY • ATHLOCITY
VISUAL IDENTITY • LIFE IZ