Hair Beauty Network are curators of premium, cutting edge and iconic salon & beauty brands. The identity needed to reflect the stylish nature of the industry with a fashionable high end feel. The logo icon was inspired by the periodic table. Each element within the periodic table is represented by a symbol. This symbol is a summary of the makeup of that element and is easily recognisable by one or two letters. The table is carefully curated to create perfect formulas. Just as HBn has hand picked and carefully selected, based on expert knowledge, the best of the best brands to represent their multilayered compound of Hair and Beauty.