We were approached by Marriott International to create the brand visual identity for a unique coffee shop design concept for their W Hotel, Yas Island. The coffee shop called Roastery, located in the lobby of the hotel forms the pulse of the space. With this in mind we created a high energy brand concept using fluorescent green and matte black for bold contrast. Roastery creates their own blends which are roasted three times a day to match the mood of the hour. In response to this, an alchemy based typography was created by our graphic designers to represent the meticulous process that Roastery's expert baristas use to make the perfect blend. Interior design by DWP.