Brand Creative were approached by Dubai event suppliers TESDI to create a full graphic design concept including logo design, business stationary and brand manual for a strong launch into the market. Collaborating with a brand from the beginning is great as we get to work on a completely blank canvas, working in harmony with the client to create something fresh and unexpected.
This exciting new company offers a full range of high-end event supplies and accessories to purchase and to rent, as well as providing event design advice as an additional service. Their full name stands for ‘The Event Suppliers Design Ideas’, and this design sensibility was something we intended to promote throughout our concept.
To begin with, we worked on developing a brand strategy to ensure that our design process was in keeping with the vision of the client as well as appeal to the right type of customer. At this stage we determined that the brand identity should be elegant yet personable, a sophisticated persona that also insinuates creative capabilities. Brand Creative’s graphics team then began to conceptualise this notion, coming up with graphic options that would suit the brief and also stand out against competitors. From these options, the chosen concept was then developed to perfection, resulting in a timeless primary and secondary logo design and a muted colour palette for a distinctive brand identity that compliments the range of products on offer.
“Brand Creative Designs Brand Identity for Dubai Event Suppliers TESDI” Written by Helen Ampen, Brand Strategist at Brand Creative
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