Having designed over 20 Salons and Spas since launching in 2011, the Brand Creative design team have become renowned for our expertise in creating exceptional beauty experiences that are as design-led as they are functional. During 2019 we will be announcing the launch of some stunning new Health & Wellness projects in the Middle East but until then we take a look at some of our favourite &/or award-winning projects that earned Brand Creative a reputation for being beauty design specialists in Dubai.
Back in 2013 we designed Sisters Beauty Lounge in the St Regis Hotel Abu Dhabi, working with the owner to refine and realise her vision of creating “a high standard, multi-functional beauty lounge for busy UAE women.” The location was developed with layers of soft warm tones, with custom furniture design and muted lighting to accentuate the relaxed yet luxurious atmosphere.
Sisters Beauty Lounge, Dubai Mall
A’ Design Award 2015-2016 ‘Interior Space & Exhibition’ category
MEIDA Awards 2016 ‘Best Municipal & Public Space Project
Sisters Beauty Lounge, St Regis, Abu Dhabi
Interior Design & Architecture Awards 2014 Shortlisted Finalist
WIN Awards ’14 Longlisted Finalist
Sisters Beauty Lounge, JBR, Dubai
There are now 7 branches of the salon across the Middle East, and Sisters continues to be one of the most successful female beauty businesses in the region.
Rossano Ferretti is a well-established luxury hair salon and spa enterprise with an international presence in over 20 countries. We were assigned for the design of the Abu Dhabi Salon to create an interior that suited the villa location and also projected the refined, monochromatic signature aesthetic of the brand.
Since then, we have worked on multiple salons for the beauty market leader, including designing their flagship branch that opened at Dubai Mall in 2008. We kept true to the signature style of the brand, whilst introducing distinguishable features for the high profile location such as the curtained ‘pods’ that allow privacy for the client.
Rossano Ferretti Hairspa Abu Dhabi
Index Design Awards 2018 ‘Best Healthcare/Wellness Design Project’
The brand is known as one of the best salon chains in the world, with a string of celebrity and influential clients internationally. Since opening in 2018, the Abu Dhabi branch soon earned a reputation for being one of the most sought after premium salons in the UAE.
Caboodle is one of those concepts that abstracts the traditional model of a female beauty salon, a vibrant salon in City Walk that incorporates a play area for children. The energetic design uses many elements that are custom-made, such as the slide and ball pool and the honeycomb wall.
We intended for the concept to be as appealing for children as it is for adults, using minimal shapes and plenty of white with bright & bold colour blocking to keep the theme playful but coherent and balanced.
It’s not only our interior designs that are having an impact in health and beauty – our graphics team have also worked on a number of successful brands in the industry.
Leading makeup artist and beauty influencer Nina Ubhi came to us to develop her already prominent brand and create a professional identity, website and packaging for her new line of eyelashes.
Nina Ubhi eyelashes
image from ninaubhi.com
In keeping with the design preferences of Nina, we built her visual identity with a sleek monochromatic feel that would resonate with and expand upon her sophisticated customer-base. The eyelashes launched with success and are now available at luxury retailers Bloomingdales, Harvey Nichols and Ounass.
The Beauty Kitchen chose Brand Creative for the branding of their Dubai salon that promotes handmade and organic beauty. The three sisters who launched the brand required a visual identity that was consistent with their messaging but at the same time would feel fresh and appealing to the young, trend-conscious female demographic.
The Beauty Kitchen
The Brand Creative graphic design team developed a logo & punchy coral concept that offsets the plant based ingredients in the kitchen and challenges the traditional perception of an ‘organic & natural’ focussed business sticking to green shades.
Design for Beauty and Wellness is highly detail oriented, requiring many considerations to create concepts that are visually inspiring and practical for business. Brand Creative understand this process, creating strategy-led and imaginative designs that enhance the brand and impress the customer.
“Brand Creative Designs…” is a series that captures the essence of what we do as designers, giving insight into our process and the goings on within the studio. Each chapter features a specific area of expertise, revealing our professional insight and focusing on the key projects we have worked on in each field. As a company that specialises in branding and interior design, our combined experience spans across many areas of graphics, interiors and strategy.
“Brand Creative Designs… Salons, Beauty & Wellness” By Helen Ampen, Brand Strategist at Brand Creative.