Yeotown Kitchen London designed by Brand Creative Dubai

September 12, 2017

We are beyond excited to reveal that Yeotown Kitchen is due to open this weekend in Central London! Brand Creative were selected to design the branding, graphic design and interiors of the health and mindfulness café, creating a vibrant concept that stayed true to the essence of the Yeotown persona.   We worked closely with the owners, Mercedes and Simon Sieff to develop an identity that was a true reflection of their multi award-winning Yeotown wellness retreat in idyllic rural Devon. The Brand Creative team worked on a strategy that was aligned with the essence of the brand, developing a concept that focused on serenity and wellbeing whilst taking into account the central location of the space. We refined the positioning of Yeotown Kitchen, creating a mindful food experience reminiscent of the cosmopolitan energy of LA whilst referencing the serene nature of the British countryside.   The resulting interior design is a modern interpretation of a health-conscious city retreat, combining natural materials with vibrant pops of colour for a balanced, inviting interior appropriate for the prominent W1 location. Whitewashed brick and wooden slats provide a rustic flair whilst bold, bright hues and eye-catching neon lighting contemporise the space. Our in-house graphics team created the full brand identity, from the menu and staff uniform designs through to unique custom artwork that accentuates the personable character of the brand.   “Elements of positive psychology and personal touches are infused throughout every aspect of the ambiance and décor of the space, with loving attention paid to detail. Thoughtfully integrated messages complement carefully crafted products, with drinks and dishes named after character strengths such as Patience, Courage, and Creativity” Mercedes & Simon & The Yeotown Team   Yeotown Kitchen provides the perfect retreat from busy city life, offering delicious wholesome food, meditation space and positive vibes in the heart of London. It’s been an absolute pleasure bringing the concept to life from our Dubai Studio and we have no doubt that the Chiltern Street venture is set to become an iconic, well-loved health and wellness destination. A big thank you to the owners Mercedes and Simon for being such great clients to collaborate with on this awesome project!             'Yeotown Kitchen London designed by Brand Creative Dubai' by Helen Ring, Brand Creative Dubai Studio Manager   Further Reading & References: Yeotown Kitchen Instagram W Magazine DesignMENA    

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