BRAND CREATIVE WINS BOUTIQUE INTERIOR DESIGN FIRM OF THE YEAR AT INDEX AWARDS 2022

September 26, 2022

BRAND CREATIVE awarded Boutique Interior Design Firm of the Year at Index Awards 2022!

We left Index Awards 2022 victorious with 2 awards in hand. Our beautiful project, Izil Spa, won for best Healthcare & Wellness Design of the Year and most humbling to us all, we picked up Boutique Interior Design Company of the Year! With our hearts on cloud 9, we reflect over the past 11 years that is Brand Creative; passionate, active change maker and problem solver to our community both locally and globally.

Brand Creative’s founding took place at the end of the recession, in 2011, where Carla Conte, our founder and creative director, believed that the region needed to reinvent the design narrative for rising local brands from an angle that was approachable, hands-on, and extremely personal.  At the crux of our offering, interior design and graphic design are merged to explore transformational design. At the very core of who we are, there is a desire for disruptive thinking that can influence the design and improve it for the end-user. We have happily existed outside the typical box of a traditional design firm.

Our Dubai headquarters houses 10 designers, while our branch office in India (which we launched in 2015) has 7 technical and 3D specialists, with two branding strategists based in Cape Town, South Africa.  Our new office building in our Kerala branch was completed early 2022, making us property owners in India and securing the stability of our employees there.

Through clever design and cutting-edge strategy, we redefine the way our clients see their brand's vision. We encourage our clients to think outside the norms of design trends.  We don’t believe in owning a style or being “trend zombies” – we design to the appropriate end user’s needs and desires, doing what is best to engage and cater to them whilst exploring new technologies and sustainable materials.

We consider it notable that our work is seen and experienced by the general public each and every day in places like pharmacies, educational facilities, salons, spas, medical clinics, retail establishments, shopping centres, cafes, and restaurants. We consistently raise the bar for design expectations in the region by creating fresh, vibrant spaces for the general public and opulent spaces for the interested elite. Through partnering with business owners, local brands, and young Emiratis in particular, we are liberating local voices by providing an effective service to people who truly need it.

We have championed the educating of clients for the last 11 years on the value of hiring a design firm to strategically craft a brand. We are now sought out by many as the first consultant in launching their new brands. Our passion drives us beyond what is expected; the true meaning and impact of each project is what drives us to always go the extra mile – whether that be photographing a yogi to superimpose on a bendy straw or sit on site with the contractor at 3am awaiting a marble delivery to ensure the veins are installed “just right”. 

With Carla, continuing to lead her team in Creative Direction, her tenacious drive took her to her home city of Toronto this summer, to start on new projects for the launch of our branch office there set to expand our digital offering, alongside global project wins in New York, Chicago, Casablanca, Milan and Switzerland, to name a few.    

Our interior design work stretches far and wide and that is something we are most proud of.  This year we signed and worked on projects in Toronto, Miami, Germany, Austria, Mauritius and Gabon.  It must be mentioned that supporting our talented design team is a fantastic (small yet mighty) team of sales and marketing experts that are able to capture the attention of global clients and convince them that our small agency in Dubai is more than capable of producing innovative, results driven work.  We upheld the integrity of our fee structure, focusing on educating clients on our undeniable value and existing client testimonials.  This is a true testament to having an impact on the design industry both locally and abroad.  

In the last year, we completed nearly 12 new built projects and an additional 22 interior concepts still in progress.  We have been consistently stirring the creative pot in the UAE with many noticeable projects and many more satisfied clients. The future is creative and by having diverse talents in multiple countries coalescing for the greater good of each brand, our focus is at the forefront of each day in the studio.

We sincerely thank Index and the judges for the recognition and everyone in the industry who knows us and are genuinely celebrating with us. We congratulate all the winners and nominees for the wonderful work done.

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