BRAND CREATIVE DESIGNS ENTRANCE INSTALLATION FOR INDEX 2022August 16, 2022
One of this year’s highlights is our consecutive participation in the design of one of the INDEX entrance portals. Cosentino approached us to collaborate and together with Design Infinity LLC, we brought Ray of Light to life. Designing a concept that imprints on a visitor’s journey through INDEX and is able to transport them to a space of tranquility and wonder was the true challenge. Taking into consideration that an exhibition of such size would present challenges of noise, sensory over-stimulus and plenty of installations competing for your attention, our approach was to keep the concept simple whilst still piquing your interest and drawing you in.
Inspired by the Mediterranean Sunlit Days collection by Silestone and the unique tones brought forth through its natural stone, we took to the drawing board with the aim of conceptualizing a portal that would showcase the essence of not only who Cosentino is but also the experiences we embrace and perceive in the Mediterranean through the collection. Visualising a sunny day by the sea, graced by a gentle breeze that is accompanied by nature’s crisp scent and air whisked with lively melodies, set the tone for this installation.
Using these unique touchpoints, our Founder and Creative Director Carla Conte, cleverly incorporated diffusers with a custom-made scent by Ixora, replicating nature’s crisp fragrance and by assembling a unique soundtrack to fill the air with the rhythm of Latin melodies, we created a multi-sensory experience that transports visitors to the collection’s origin.
The rays of light are cast out from a point of origin using a printed vinyl graphic on the platform with each individual tone of the collection, with their names and colour inscribed throughout the walkway. To truly capture the Ray of Light concept Carla also incorporated lights into the platform of the portal along with light beams installed along the 5 signature “c” icons of the portal. Metal grates enclosed the 5 elements that inspired the collection with graphic representations. The installation itself was designed to include recycled materials and repurposed the structure’s base after the fair.
Ray of Light stood tall and shone brightly throughout the INDEX exhibition and drew in a multitude of visitors to explore, touch, and feel a sense of the Mediterranean whilst also engaging digital viewers with over 10,000 impressions across our social media platforms.
Commercial Interior Design Magazine featured Ray of Light here, reporting that Cosentino’s Regional Marketing Manager, Miriam Llano, stated that Brand Creative, was chosen as a partner for the project because of Cosentino's desire to create something "disruptive." She also added: "They are probably the only agency in our region that can combine brand strategy and design to create concepts that are so out-of-the-box.”
Love That Design also dubbed Carla Conte an expert in the field, highlighting Ray of Light in their latest publication.
We are absolutely thrilled to see this project being highlighted in the media and are overwhelmed with its success and the positive feedback we’ve received. It took the dedication and hard work of 3 great teams to pull this installation off for INDEX 2022.
Carla shares “I love collaborating with good people, it’s creative energy for the soul. We give a big thanks to COSENTINO and Design Infinity LLC for the opportunity and the experience to bring something wonderful into existence.”
Photography Credits: Michael Kruger
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