Each year the Pantone Color Institute conducts trend forcasting research, referencing fashion, interior design and the cultural climate to determine the next Pantone Color of the Year. For 2019 the new choice of ‘Living Coral’ has been described as an “animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge.”
Coral is an energising colour that attracts the eye and stimulates a feeling of positivity. Be it interiors or graphics, it’s a bold choice that can really lift a concept. Brand Creative’s design for The Beauty Kitchen brand identity is a perfect example of this, with a punchy hue that brings an upbeat energy to the branding of the women’s homemade and organic beauty salon.
The coral shade is used throughout, suitably offsetting the predominantly green ingredients used in the ‘kitchen’ production area of the salon and opposing the trend of organic, natural companies going for clinical white or ‘all-green-everything’ visuals.
For interiors the thought of going full-on coral could be a bit intimidating, but when used strategically it’s a great shade to bring a lift to a space. Being opposite in the colour wheel to green, the hue is surprisingly versatile, working particularly well alongside interior foliage as a soft alternative to bright orange and a punchier substitute for pink.
In our interior design for JBR beachside boutique Hamac we accessorised with coral ornaments and cushions for warm pops of colour that work harmoniously with the fresh white beach house theme. The colour was carried through the branding as a complimentary colour to the white, black and copper collaterals.
Keep a look out for lots more coral used in interiors, design and fashion over the next year – it’s going to be big!
“Brand Creative on how to incorporate the 2019 Pantone Color of the Year ‘Living Coral’ into Branding & Interiors”, written by Helen Ampen, Brand Strategist at Brand Creative