MOHAMMED
EL HIJAZI

MANAGING
DIRECTOR

With a connection to the Arab world on both a personal and professional level, Mohammed has become a strategic player for Brand Creative in the Middle East – providing critical and insightful input into each project. A truly globalised individual, he fluently speaks three languages and has an intuitive talent for knowing how to approach clients and business partners from a diverse array of cultures.
 
An honours graduate from the Myrachid Royal Institute in Rabat, Mohammed’s professional background spans across events management, marketing & public relations. Previous career accomplishments include management of the Sport and Entertainment with ACCOR Group, moving on to a major French telecommunications provider in client services and later owning a successful sporting and events company in the U.A.E. focusing on children’s fitness in particular.  His diverse professional experience & positive demeanor have enabled him to establish himself as a motivational team leader and more importantly a personable businessman who genuinely relates to our clients and provides invaluable business insight on each project. 
 
Working closely with the Creative and Design Directors, he
 has developed a keen understanding of the design process and regional construction practices. His involvement in 
projects from initial concept meetings to on site co-ordination ensures that clients receive the utmost professionalism in project services and on-going communications.
 
 

CARLA
CONTE

BID (Hons), APID

CREATIVE DIRECTOR

Since starting her design career in 2003, Carla has had extensive involvement in many prestigious, international and award winning projects. A rarity in the design industry, Carla is considered a retail and environmental branding specialist with particular focus on shopping centres, department stores, jewellery chains, fashion retailers, entertainment facilities and food retailers. Her raw talent and instinctive design expertise is the major force behind the work she has produced in North America, Latin America, the UK, Asia and presently the Middle East.
 
Carla’s expertise lies in concept development, providing key brand strategy and environmental assessment that later translates into results driven and creative design solutions. She applies her knowledge and creative ability during each design stage to effectively lead a teams in achieving well structured, efficient, and dynamically designed project results.  Having worked over a decade for a top, large North American branding consultancy as well as later being named Head of Design (Dubai) for a boutique London retail design agency, Carla’s experience in the field is truly one that spans the globe and shows impressive variety in terms of project scale and type. She has had the opportunity to provide top tier visionary work for some major international brands and Fortune 500 companies.  2011 saw the opening of her own interiors and graphics studio, Brand Creative, which currently employs 17 designers across 2 countries.  
 
Carla was labeled an industry leader very early in her career, having won the title of ‘Designer of the Year’ upon graduating with honours from Ryerson University. In recent years, a number of Carla’s projects have been awarded with top honours and shortlistings from IIDA, Chain Store Age, A’ Design Awards, MEIDA and Commercial Interior Design. Her work, retail expertise and opinion has been publicized in both North American and Middle Eastern publications. 
 
 
**CID Magazine has listed Carla on their MENA Top 50 Power List  of the most influential designers 4 years in a row from 2012 to 2016.
 
 
FRANCINE BENTLEY

FRANCINE BENTLEY BID (HONS), APID

Design Director

Educated in London with a BA (Hons) in Interior Architecture, Francine moved to the Middle East 8 years ago. With over 16 years professional experience Francine brings a wealth of knowledge to her projects and she is well known within the industry for being a retail design specialist. Having worked for some of the most highly respected industry leaders in the Interior Design field internationally, Francine delivers exceptional design quality throughout all all her projects through her meticulous attention to detail and a strong desire to succeed. She has delivered outstanding work across the globe with an outstanding portfolio demonstrating an array of prestigious international clients and projects across retail, hospitality and F&B design.

ALEX JOHN

ALEX JOHN NVCT

Design Manager

A key asset to the company, Alex has developed an exceptional ability to lead design projects throughout his career. He has an extensive background in technical design and over the past 2 decades he has been a key contributor to a variety of award winning projects in the Middle East with a special focus on the hospitality, residential, food & beverage and commercial sectors. With exceptional abilities in architectural computer program coding, 3D visualization, animation, detailing and supervision of projects during implementation, Alex's diverse skillset has been fundamental to maintaining an exceptional level of quality throughout his design portfolio.

HELEN RING

HELEN RING BA (HONS)

Studio Manager

With a BA Honours in Illustration & Visual Communication from the University of Westminster and a diverse background in design & project management in the UK, Helen's specialty lies in initiating the creative process. Having successfully positioned a succession of brands in the Middle East, her flair for identifying trends derives from an active interest in contemporary visual practice and an informed understanding of design disciplines. With accomplished capabilities in both visual practice and critical thinking, she can conceptualise any brief into a coherent brand strategy through an in-depth, process led approach.

ADAM HUTCHINSON

ADAM HUTCHINSON BA (HONS)

Graphic Designer

Having earned a BA Honours in Graphic Design from the prestigious University of the Arts London, Adam’s expertise spans beyond the conventional roles of a graphic designer, working across disciplines to create innovative design solutions. His expansive portfolio demonstrates impressive abilities across prominent digital, print and environmental design projects in the UK and the Middle East. Collaboration & initiation are integral to his design approach, which is driven by a fundamental belief that design should be proactive rather than reactive in shaping our sociocultural & environmental spaces.

ANJU JACOB

ANJU JACOB B.TECH

Technical Designer

HICHAM EL YAGOUBI

HICHAM EL YAGOUBI BA

Graphic Designer

ARVIN QUIDES

ARVIN QUIDES BSC

Interior Designer

ANIL JOHN

ANIL JOHN MDIP

Technical Designer

TALAR BARDAKJIAN

TALAR BARDAKJIAN MA

Interior Designer

LILLY ALEX

LILLY ALEX DIP

Accountant

BRINTO DAVIS

BRINTO DAVIS DIP

Technical Designer

SANDRA GILLET

SANDRA GILLET BID

Interior Designer

SHERIN JAYAPRAKASH

SHERIN JAYAPRAKASH DIP

Technical Designer

JOHN GIMAO

JOHN GIMAO BSC

Interior Designer