BRAND STRATEGY. ENVIRONMENTAL DESIGN. GRAPHIC DESIGN.
Brand strategy forms the basis of every successful project and can involve identity creation (or refinery) and strategic planning. We analyse, quantify and dissect your current conditions and then ideate exciting solutions for a more memorable brand experience – and ultimately a more profitable bottom line. Market research, competitor analysis, brand values, vision statements and overall positioning are considered in the process.
Environmental design is the most tangible expression of a brand – incorporating the five senses in a three-dimensional aspect. Customers experience brands through planning, product display, quality and type of materials, colours, lighting and overall ambience creation. We understand that environments affect one’s emotions – thus affecting purchase decisions. Our ability to instinctively connect with consumers on this emotional level is the driving force behind our success in creating engaging and consumer friendly environments.
Graphics have the ability to speak to customers in a certain tone of voice and can quickly convey an overall brand message through pictures and words. While we recognize that interiors directly influence customer behavior, they also need to be brand-aligned to other design elements within the space such as signage, marketing collateral, packaging, carrier bags – right down to staff uniforms. We see that every touch point is an opportunity to infuse brand tactics and messages.